Jade Walker

Portland, OR

A passionate and driven individual who creates meaningful sports and brand partnerships through on-site and digital activations.

University of Oregon

Bachelor of Science - Business Administration

Eugene, OR | September 2013 - June 2017

Education

  • Marketing & Sports Business Concentrations

  • Media Studies Minor

  • Women’s Club Lacrosse Team | 2013 - 2017

Experience

Partnership Marketing Senior Manager

Portland Timbers & Thorns FC

June 2023 - Present

Partnership Marketing Manager

Portland Timbers & Thorns FC

December 2022 - June 2023

Partnership Marketing Coordinator

Portland Timbers & Thorns FC

February 2020 - December 2020

August 2021 - December 2022

Social Media Specialist

Nike - ETW Contract

January 2021 - August 2021

Partnership Marketing Intern

Portland Timbers & Thorns FC

April 2019 - February 2020

Regional Marketing Coordinator

The Oregon Garden & Moonstone Hotel Properties

August 2018 - April 2019

  • Develop and integrate partner campaigns for an account portfolio of over $5 million in revenue, including Coca-Cola, Modelo, 76 Gas, Carl's Jr., Tillamook, Allstate and more.

  • Serve as primary contact with MLS for Apple TV partner commercial spots and virtual signage.

  • Traffic TV, web and radio assets for over 60 partners.

  • Collaborated cross-functionally with various stakeholders to achieve sponsorship goal of $17 million in revenue. Partners included Marketing, Social Media, Broadcast and Community Impact Team.

  • Provided industry research to the Partnership team to brainstorm new sponsorship ideas that led to new accounts totaling in over $2 million in revenue.

  • On-site contact for sponsor activations during match days and special events.

  • Tracked and measured over 60 sponsorship assets throughout the season on broadcast, digital and social media.

  • Implemented proposal and recap process by on-boarding new software and assisted with training the team leading to increased efficiency.

  • Provided premium 1:1 Global consumer engagement across Twitter, Instagram, Nike.com reviews and Nike Apps.

  • Affirmed purchase decisions through Nike product knowledge and inspired engagement of marketing initiatives.

  • Worked collaboratively with multiple teams and utilized Salesforce, Sprinklr and CSP systems to ensure quality content and service.

  • Tracked sponsorship assets throughout the season for over 60 accounts for the Corporate Sales and Partnership Marketing Team.

  • Created post-event and post-season recaps for partners.

  • Facilitated player meet and greets at special events.

  • Managed and created social media content across 10 accounts - Facebook, Twitter and Instagram.

  • Represented the Garden during live and pre-recorded TV news segments: KGW, KATU and Garden Time TV.

  • Supported sponsorship activation during special events.

  • Designed in-house promotional material for the Garden, hotel and special events.

Regional Marketing Assistant

The Oregon Garden & Moonstone Hotel Properties

July 2017 - August 2018

  • Develop and integrate partner campaigns for an increased account portfolio of over $7 million in revenue, including the launch of a new jersey rights partnership deal.

  • Assist in planning travel, hospitality, creative, gifting, food and entertainment for partner trips throughout the season.

  • Work collaboratively with the Corporate Sales Team to generate new business, create proposals, recaps, renewals and identify upsell opportunities.

  • Managed and created social media content across six accounts - Facebook, Twitter and Instagram.

  • Designed e-newsletters for three properties through MailChimp software.

  • Utilizied Wordpress and Milestone Systems to create and update content for each property.

  • Designed in-house promotional material.

  • Provided event support at special events.

Skills

Google Ad Manager

SportsDigita

Relometrics

KORE Software

KeyNote

PowerPoint

Microsoft Word

Nielsen Sports Connect

Google Suite Programs

Excel

MailChimp

WordPress

Involvement

Wise Portland

Women in Sports & Entertainment

WISHING

Women in Sports Helping Inspire the Next Generation