Jade Walker
Portland, OR
A passionate and driven individual who creates meaningful sports and brand partnerships through on-site and digital activations.
University of Oregon
Bachelor of Science - Business Administration
Eugene, OR | September 2013 - June 2017
Education
Marketing & Sports Business Concentrations
Media Studies Minor
Women’s Club Lacrosse Team | 2013 - 2017
Experience
Partnership Marketing Senior Manager
Portland Timbers & Thorns FC
June 2023 - Present
Partnership Marketing Manager
Portland Timbers & Thorns FC
December 2022 - June 2023
Partnership Marketing Coordinator
Portland Timbers & Thorns FC
February 2020 - December 2020
August 2021 - December 2022
Social Media Specialist
Nike - ETW Contract
January 2021 - August 2021
Partnership Marketing Intern
Portland Timbers & Thorns FC
April 2019 - February 2020
Regional Marketing Coordinator
The Oregon Garden & Moonstone Hotel Properties
August 2018 - April 2019
Develop and integrate partner campaigns for an account portfolio of over $5 million in revenue, including Coca-Cola, Modelo, 76 Gas, Carl's Jr., Tillamook, Allstate and more.
Serve as primary contact with MLS for Apple TV partner commercial spots and virtual signage.
Traffic TV, web and radio assets for over 60 partners.
Collaborated cross-functionally with various stakeholders to achieve sponsorship goal of $17 million in revenue. Partners included Marketing, Social Media, Broadcast and Community Impact Team.
Provided industry research to the Partnership team to brainstorm new sponsorship ideas that led to new accounts totaling in over $2 million in revenue.
On-site contact for sponsor activations during match days and special events.
Tracked and measured over 60 sponsorship assets throughout the season on broadcast, digital and social media.
Implemented proposal and recap process by on-boarding new software and assisted with training the team leading to increased efficiency.
Provided premium 1:1 Global consumer engagement across Twitter, Instagram, Nike.com reviews and Nike Apps.
Affirmed purchase decisions through Nike product knowledge and inspired engagement of marketing initiatives.
Worked collaboratively with multiple teams and utilized Salesforce, Sprinklr and CSP systems to ensure quality content and service.
Tracked sponsorship assets throughout the season for over 60 accounts for the Corporate Sales and Partnership Marketing Team.
Created post-event and post-season recaps for partners.
Facilitated player meet and greets at special events.
Managed and created social media content across 10 accounts - Facebook, Twitter and Instagram.
Represented the Garden during live and pre-recorded TV news segments: KGW, KATU and Garden Time TV.
Supported sponsorship activation during special events.
Designed in-house promotional material for the Garden, hotel and special events.
Regional Marketing Assistant
The Oregon Garden & Moonstone Hotel Properties
July 2017 - August 2018
Develop and integrate partner campaigns for an increased account portfolio of over $7 million in revenue, including the launch of a new jersey rights partnership deal.
Assist in planning travel, hospitality, creative, gifting, food and entertainment for partner trips throughout the season.
Work collaboratively with the Corporate Sales Team to generate new business, create proposals, recaps, renewals and identify upsell opportunities.
Managed and created social media content across six accounts - Facebook, Twitter and Instagram.
Designed e-newsletters for three properties through MailChimp software.
Utilizied Wordpress and Milestone Systems to create and update content for each property.
Designed in-house promotional material.
Provided event support at special events.
Skills
Google Ad Manager
SportsDigita
Relometrics
KORE Software
KeyNote
PowerPoint
Microsoft Word
Nielsen Sports Connect
Google Suite Programs
Excel
MailChimp
WordPress
Involvement
Wise Portland
Women in Sports & Entertainment
WISHING
Women in Sports Helping Inspire the Next Generation